AI-native mental-health companion. Building the product end to end — vision, strategy, UX and the LLM-based build, from concept to a live app.

• Own the full product: vision, strategy, UX and the LLM-based build, working with clinicians to keep the therapeutic flows evidence-based.
• Recognized by F6S as a Top 30 AI company in Portugal (#30, June 2026).

B2B retail-data platform (part of Colruyt Group) — price, promotion and assortment intelligence for retailers and FMCG brands.

• Grew ARR 40% by defining and launching a new product line, owned end to end from strategy and positioning through delivery.
• Built the product function: hired and managed the product team, set strategy, and defined KPIs that tied delivery to company goals.
• Stood up product analytics for the first time, shifting the team from intuition-led to data-informed decisions.
• Partnered with engineering, data science and commercial teams to align the roadmap with customer needs and the wider Colruyt Group retail strategy.

Online Retail Monitoring — SaaS for marketplace sellers: category analytics, competitor tracking and pricing strategy.

• Owned vision, strategy and roadmap for the flagship product and led monetization and onboarding across the wider portfolio.
• Tripled sales-data accuracy, making it the best-in-market product on this critical metric.
• Lifted shop onboarding +30% and paid-account conversion +12% with a redesigned, fine-tuned onboarding flow.
• Built a seller recommendation engine and a first-two-weeks lifecycle email program (7-day retention +20%); introduced HADI-cycle experimentation and shipped a no-code mobile MVP (Adalo, Zapier, PostgREST).

Non-financial services within Russia's largest banking ecosystem; led a team of 5 product owners.

• Defined vision, roadmap and portfolio strategy for non-financial services and built the KPI / financial framework used to evaluate and track products.
• Grew the portfolio to €5M GMV, launched 3 MVPs, and stood up the innovation funnel and new-product-development process.
• Launched “Family Assistant” 0-to-1 — a service for elderly customers spanning taxi, delivery, home services and e-commerce — from discovery (CJM, JTBD, story mapping) through UX, business model and user acquisition.

Digital transformation, data strategy and MarTech for the Marketing function.

• Delivered a B2B loyalty platform from scratch (advanced analytics, marketing communications, RFM segmentation); onboarded 15K+ users and 3 partner retail chains.
• Defined and delivered the MarTech stack (CDP, ESP, DMP, ad networks) and a data strategy capturing 500K+ user data points.
• Reactivated lapsed customers and increased in-store footfall through RFM-based personalized communication.

B2B SaaS for digital activation and audience building for FMCG brands and agencies (no-code site builder + promo engine).

• Owned the full product portfolio — strategy, roadmap and backlog — and launched a new CDP product.
• Opened the marketing-agency customer segment with minimal core changes, doubling revenue to €0.5M.

B2B / B2B2C SaaS for sports organizations — competitions, standings, fees and memberships.

• Built and launched the platform 0-to-1: defined the value proposition, business model and go-to-market; assembled the dev team; and managed investors and partners.
• Onboarded 100+ sports organizations, built a database of 50K+ athletes, and integrated insurance and medical partners.

Delivered an HR master-data program (SAP HCM) on time across 100+ entities; defined the IT HR data strategy.

• Managed HR-related IT projects end to end: project structure, budget and vendor management, with a cumulative budget over 90M RUB.
• Delivered SAP HR functions (time management, matrix org model) and designed company-wide knowledge- and master-data-management solutions.

Led a global SAP HR migration, nearshored 1st-line support to Poland with minimal SLA impact, and ran IT service-improvement initiatives; included an APAC rotation in Hong Kong.

• Migrated the regional HR management system (award-winning best HR project in the BAT Group); ran business analysis and re-engineering across core processes.
• Transitioned 3,500 users to a new global 1st-line support provider without major disruption; delivered IT asset management (PRINCE2) on time and in budget.